Gila River Resorts and Casinos '2023 Brand Campaign'

Gila River Resorts and Casinos

'2023 Brand Campaign'

Come as you are. Be who you want. Elevate alongside friends and strangers alike. Gila River Resorts & Casinos has opened its doors to capture the authenticity and individuality in all of us. We wrapped this message in an exciting set of films that celebrates the experience through stylish live action and animated accents. From sun-filled pool party moments and late night champagne cheers, to the anticipation of a winning dice throw or slot pull.

'Evergreen'

"Every image is a reflection of the dynamic landscape around our heroes. It’s the essence of who we want to be, the “reality” of their sensory existence. We showcased this experience through exciting design and sophisticated animation accents. Gestural motion that adds emotion and add personality to each hero throughout the campaign."

'Resort'

"The movement of the camera as a character was an integral part to keeping the energy paced up in the film. We pushed the camera to match our energy. It tilts, zooms, pans, and is in constant motion from the jump. We utilized the Arri Trinity to allow fluidity in our movements and break past the usual constraints, incorporating all axes."

Process