Google Marketing Live
'2024 Opening Film'
In a world abuzz with AI, we teamed up with Google for the GML intro film to make the complex feel downright fun! No tedious tech talk here—we focused on showing how AI can revamp advertising with a playful twist. Fluent in meme-speak and brimming with creativity, the Scholar team dove in headfirst. From brainstorming whimsical animation ideas to crafting a delightful narrative, we brought a fresh, fun perspective to the project. The result? A vibrant showcase of what Google AI can do for you.
"Mixed media, which ranged from collage to 3D, was key in representing the capabilities of Google's AI. This blend of techniques underscored the versatile nature of each product."
Design
Process
Credits
Design & Animation: Scholar
Creative Directors: Will Campbell & Juan Carlos Cuadra
Managing E.P.: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Sr Producer: Michael Heil
Line Producer: Wayne Hammett
Designers: Irma Hasanic, Olivia Trotter, Elena Chudoba, Emanuele Colombo, Brian Covalt, Justin Harder, Jip Jeong, Claire Kho, Danny Munoz, Masayoshi Nakamura, Logan Sprangers, Aly Tain, Andrew Tan
2D Animators: Emanuele Colombo, Brian Covalt, Jip Jeong, Danny Munoz, Masayoshi Nakamura, Aly Tain, Andrew Tan
Cel Animators: Masayoshi Nakamura, Aly Tain
Model/Texture Artists: Olivia Trotter
3D Animators: Olivia Trotter
Compositors: Ryan Kaplan
Editorial: Scholar
Editor: Ben McCambridge
Assistant Editor: Victor Dos Santos
Mix & Sound Design: Lime Studios
Mix & Sound Designer: Adam Primack
Music: West One Music
Artist & Track Name: Love Is The Answer
