Taco Bell
'Taco Gifter'
With the Taco Gifter app, you can let anyone special in your life know you care in any situation, and we mean any. This project was an absolute blast to create, from ideation to final render we crafted a colorful world and a handful of wacky scenarios where a taco is the perfect way to say anything you need.
Our team designed a whole world inspired by Taco Bell including 12 original characters, 6 fully developed scenes, and as many taco-inspired easter eggs as you can imagine. We dug deep into the details, lighting, and texture to develop a fun stylized CG look that is instantly recognizable as Taco Bell.
"With such an upbeat (and incredibly catchy) song mixed with the celebratory Taco Bell Gifter brand, we were ready to turn our visuals up a notch to match the energy. It was important to look at each scenario and make sure every 3D model, color choice, and design detail worked together to create a lively and cohesive whole."
Process
The Characters
"The designers, CG team, and animators worked day and night together to create a cast of characters that felt quirky and fun yet entirely relatable. Each character had their own distinct personality and style down to the threads in their jackets and flick of their wrist."
The Environments
The Details
Concept Art
Creative Director: William Campbell
Art Director: Madison Ellis
Managing Director: Jo Arghiris
Executive Producer: Antonio Hardy
Head of Production: Tyler Locke
Producer: Seth Gantman
Designers: Jina Kwon, Danni Fisher-Shin, Cam Floyd, Amy Wallace, Kris Sharabinskaia, Zach Herdman, Liam Elias, Dennie Bright, Justin Lawes
Storyboards: Fred Fassberger
Editorial: Jason Webb
CG Lead: Matt Berenty
3D Generalist: Ryan Kaplan, Liam Elias, Faith Zeng, Gaby Gorostieta, Jacques Clement
3D Animators: Michael Relth, Tyler Mele, Evan Mayfield, Angie Jones
FX: Tim Hayward
Compositing Lead: Matt Lavoy
Compositing: Dae Kang, Michael Loney, Kevin Njoo
Art Director: Madison Ellis
Managing Director: Jo Arghiris
Executive Producer: Antonio Hardy
Head of Production: Tyler Locke
Producer: Seth Gantman
Designers: Jina Kwon, Danni Fisher-Shin, Cam Floyd, Amy Wallace, Kris Sharabinskaia, Zach Herdman, Liam Elias, Dennie Bright, Justin Lawes
Storyboards: Fred Fassberger
Editorial: Jason Webb
CG Lead: Matt Berenty
3D Generalist: Ryan Kaplan, Liam Elias, Faith Zeng, Gaby Gorostieta, Jacques Clement
3D Animators: Michael Relth, Tyler Mele, Evan Mayfield, Angie Jones
FX: Tim Hayward
Compositing Lead: Matt Lavoy
Compositing: Dae Kang, Michael Loney, Kevin Njoo
