Verizon
'Holiday Horns'
Hark how the bells! In other words, we were incredibly excited to revisit the Verizon Holiday Promo world. Diving back into the musically-driven festivities and finding a way to refine a world full of choreography and life. From the practicality of our set, to the performances and subtle nod to the clever self-awareness of the brand, we found unique ways to extend the larger brand and continue to add an artful perspective.
We set out to create an organic, living, and malleable set of films that could be crafted and modified as holiday deals shifted and new strategy landed on our plate. It’s a canvas to paint with products and messaging, that retains a richness of color, movement and that warm, cozy holiday cheer. Ahem… fanfare, please!
"With a charming wit and a clever nod to the art-directed space, we contrasted the rigidity and tightly formed patterns of marching bands with the fun and energy of animation. Moments that “break form” and give a sly holiday smile alongside the personality of Verizon."
"With a charming wit and a clever nod to the art-directed space, we contrasted the rigidity and tightly formed patterns of marching bands with the fun and energy of animation. Moments that “break form” and give a sly holiday smile alongside the personality of Verizon."
Behind the Scenes
Production Company: Scholar
Directors: Chris Finn, Will Johnson
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Line Producer: Rich Kaylor
DP: Esteban Robles
Design & Animation: Scholar
Creative Directors: Chris Finn, Will Johnson
Art Director: Liam Elias, Leah Evans
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Sr Producer: Michael Heil
Production Coordinator: Alexandera Marca
2D Animators: Sam Bachman, Leah Evans, Kenny Kerut, Kiron Robinson, Peter Jay Lee, Helen Slavutsky, Andrew Tan, Sarah Werber
3D Generalists: Steve Burger, Adam Newman, Mauricio Villa
Flame Leads: Ryan Kaplan, Kevin Njoo, Dae Kang
Compositors: Ryan Kaplan, Kevin Njoo, Rachel Moon, Navid Bagherzadeh, Austin Brown, Ashley Jahanshahi, Dae Kang, Fred Kim, Jeen Lee, Michael Loney, Adrian White
Storyboards: Jasper Yu
Media Manager: Adrianna McKinley
Editorial: Scholar
Editor: Dominic Strazulo, Adrianna Merlucci
Assistant Editor: Glenn Eduardo
Telecine: Company 3
Colorist: Matt Osborne
Mix & Sound Design: Beacon Street Studios
Music: Beacon Street Studios
