Microsoft CoPilot 'AI for All'
At a time when everyone was talking about AI, but many people were also struggling to intuitively grasp how it could be useful, Microsoft came to us with an insightful campaign. Instead of getting technical, these spots focused on how using Copilot to make work life easier makes you feel, with a funny, edgy, creative tone. We at Scholar speak fluent meme, and faster than you can say “Boomshakalaka,” we were coming up with wild animation ideas, storyboarding live-action transitions, and designing elevated user interface interpretations. The end result could only have come from the wild creative hive mind that is Scholar.
That Feeling When All the Dots Connect
That Feeling When You Know Why They Love You​​​​​​​
That Feeling When Your Creative Process Jumpstarts
"This project was a fantastic opportunity for Scholar to flex all of its creative muscles. From live action to animation, from branded content to unusual visual approaches, the team was able to bring expertise and humor every step of the way –and while managing all the different techniques and spots was a unique exercise in multitasking, the collaboration process really brought the best out of our collective creativity."
Process
“There’s a cheeky tone that we protected from the initial pitch through to the final product, never letting it get watered down. It shows in the casting, the colorful wardrobe, the performances, and the wild meme-like animations. The spots have a specific offbeat voice, and are more successful for it.”
UI Exploration
Power Up
Production Company: Scholar & Mastodonte
Director(s): Will Campbell, Sean Martin
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
Head of Production: Nicole Smarsh
Line Producer: Rich Kaylor
DP: Manuel Caballero
Production Designer: Stephanie Trazancos

Design & Animation: Scholar
Creative Director(s): William Campbell, Cristina Barna, Sean Martin
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
Head of Production: Nicole Smarsh
Sr Producer: Seth Gantman
Production Coordinator: Alexandera Marca
Designers: Ana Chang, Liam Elias, Madison Ellis, Irma Hasanic, Jina Kwon,  Macauley Johnson
2D Animators: Sam Bachman, Kenny Kerut
Cel Animators: Sam Bachman, Ana Chang
Compositors: Ryan Kaplan, Rachel Moon, Kevin Njoo
Flame Artist: Matt Lavoy
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley, Luke Buckley
Colorist: Matt Lavoy

Mix & Sound Design: Wave Studio
Mix & Sound Designer: Vicky Ferraro (Executive Producer, Pooji Jonnavithula (Production), Eleni Giannopoulos (Production), Chris Afzal (Mix)
Artist & Track Name:
Meeting Prep: “Why” by Empire of Excellence
Teamwork: “You Got This” by The Home of Happy
Customers: “Fresh to Death” by Lunareh
Growth: “Lesssss Go” by Matt Wigton
Data: “Fast Slide”
Brainstorm: “Tick Tock” by Ivy Bakes
Catch Up: “Been Awhile” by Neon Bench
Before and After :30: “Straight Crushin” by Matt Wigton

You may also like

Back to Top